Times Square Visitor Center and Museum - Services and History
Services
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The Times Square Visitor Center and Museum provides many services to our visitors, all housed in the historic Embassy Theatre.
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Times Square Exposé Free Walking Tour
Join the Times Square Alliance every Friday at Noon for "Times Square Exposé" a free, behind-the-scenes walking tour of Times Square. Visit historic theatres, new sites, and the best of the neighborhood during this walking tour through the Crossroads of the World. The tour leaves, rain or shine, every Friday at noon from the Times Square Visitor Center and Museum. Please sign up for the tour at the NYC & Co Official Visitor Information Desk.
Host Your Next Event at the Times Square Visitor Center and Museum
The Times Square Visitor Center and Museum is available to host your next big event. Have your next event in the newly restored Times Square Visitor Center and Museum, the newest attraction in Times Square! Where else can you party along side the Centennial New Year’s Ball and its stunning light show? Your guests will be surrounded by the New Year’s Eve Wishing Wall and The Times Square Story exhibition. Learn about our available event spaces.
History
Built in 1925, the Embassy Theatre was designed as an exclusive high society motion picture house run by Metro-Goldwyn-Mayer.
It made history by being the only theatre in the United States managed and staffed solely by women, under the direction of Gloria Gould Bishop. In 1929, the Embassy sparked a national trend when it became the first newsreel theatre in America.
Today, the Visitor Center’s new 5-minute newsreel-style documentary The Times Square Story will present the themes and stories of Times Square over the past century – bringing the space back to its original roots.
Photo Credit: Kevin Tachman