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Grand Opening for Walgreens Flagship Store
at One Times Square
Historic Retailer Returns to the Crossroads of the World
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Thursday, 11/20 - Walgreens, the nation’s largest drugstore chain, makes a historic return to the heart of Times Square in New York today with the opening of its flagship store on the first three levels of the legendary One Times Square building. The store will anchor a massive Walgreens billboard - the nation’s largest, most advanced digital super-sign soaring 341 feet above the street on three sides of the building. The company will light the sign tonight at 8 p.m. Eastern time.
One Times Square, nestled on the island between Broadway and Seventh Avenue and 42nd and 43rd Streets, serves as the centerpiece of the city’s famed New Year’s Eve celebration and one of the world’s most photographed and televised landmarks. Walgreens operated a store at the high-profile location for nearly four decades from the 1930s through 1970. That store can be seen in the background of the famous Life magazine photo of the sailor kissing a nurse at the end of World War II. The company sees the homecoming as an opportunity to showcase its brand to an immeasurable international audience. |
The massive electronic billboard, commonly called a “spectacular,” contains 12 million energy efficient light-emitting diodes (LEDs) spanning 17,000 square feet, earning it bragging rights as the largest in the nation. The sign surpasses the current size record held by NASDAQ with its 11,000-square-foot digital screen built in 2000. The diagonal stripes skyrocketing 17 stories on the east and west sides of the building are programmed to display synchronized animation delivering seamless messages and images 20 hours a day.
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(left) The original Times Square Walgreens store in the 1930s. |
The store will also be surrounded by 13 digital signs at street level offering a wide range of advertising options for Walgreens suppliers. Visual campaigns for mega brands L'Oreal, Johnson & Johnson, Colgate and Kraft will launch on the signs tonight.
For more information about Walgreens Times Square store, the spectacular and the partners in this unprecedented initiative, visit www.walgreenstimessquare.com.
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