The Times Square Alliance is proud to introduce Crossroads: The Times Square Card, a FREE incentive program designed to encourage employees and residents of the Times Square area to get more out of our neighborhood.  

This is not a standard discount program – it is a value-driven program that encourages local customers to frequent local businesses because of the value and exclusivity of the offers.

As a Times Square employees or resident you gain access to exclusive savings, promotions, and value-added opportunities offered by restaurants, delis, retailers, hotels and attractions in Times Square.

As an HR Professional the Crossroads program is a FREE employee incentive where we do all the work!

As a business owner you can potentially reach over 250,000 residents and employees in the 1.9 mile radius that encompasses the Times Square Alliance's district.

To be able to better serve you, please click on the appropriate link below:

I am a Times Square Employee or Resident

I am a Times Square HR Professional

I am a Times Square Business

Click here for the full list of exclusive Crossroads Card offers and discounts. >>